How To Define Vision

“If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.” – Steve Jobs

Vision statements. Vision documents. Vision boards. There is a lot of talk about vision, but have you ever asked yourself exactly what is vision or how to define it?

How To Define Vision?

Vision is not your mission. Mission is your calling. Vision is about where you hope your calling to take you.

Vision is not your goals. Goals quantify the steps to take to reach your vision. But goals end once they are accomplished. Vision lives on. (NOTE: Jesse Lyn Stoner has great insight on the difference between vision and goals.)

Vision is not your strategy. Strategy is your plan. Your tactics. The road map you will follow. Vision is bigger than a plan, tactics, or road map.


  • Is an inspiring PICTURE of a desired future.
  • Stokes your PASSION.
  • PULLS you towards action every day.
  • Connects with you PERSONALLY. 
  • Is PLUS-SIZE. In other words, it must be bigger than yourself.

Examples of Mission vs Vision

The mission of Martin Luther King Jr. was equal rights for African-Americans living in segregation. His vision was a world where people live together with mutual respect for one another.

The mission of Habitat for Humanity is: “Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities, and hope.”  Their vision is: “A world where everyone has a decent place to live.”

My mission as a dad is Proverbs 22:6: “Train up a child in the way he should go, even when he grows older he will not abandon it.” My vision as a dad is: “To daily be the kind of dad that my kids can look at and say with pride, ‘That's my dad'.”


Your mission should point towards your vision. Your goals and strategy should set a course for your vision. But if your vision isn't bigger than all of these things, you likely don't have a vision.


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