Guerrilla Marketing (Without Beating Your Chest)

Guerrilla Marketing

Guerrilla marketing is not gorilla marketing. Yet sometimes entrepreneurs get the two confused. I’ll be the first to admit there have been times I’ve beat my chest and screamed loudly in an attempt to get noticed. And although gorilla tactics are noisy, it doesn’t take long to discover they are also annoying. What’s the Difference?…

Keep Reading

What Makes You Say: “I Love My Job!”

What Makes You Say "I Love My Job"?

Apple’s Steve Jobs was passionate about his work. For him, the secret to saying “I love my job” is summed up in one of his famous quotes. “You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll…

Keep Reading

I’m Sick of Common Sense

I'm Sick of Common Sense

Let’s imagine something together, shall we? Imagine you are a speaking coach. You spend hours with a particular client explaining the ins and outs of a Paid to Speak strategy. You share the same strategic steps that have worked for hundreds of your clients in the past. During the coaching sessions, there is a lot…

Keep Reading

5 Ways to Get Over Hump Day

5 ways to get over hump day

You’ve seen the hump day commercial. Recently, someone told me the reason he likes that commercial is it not only makes him laugh, but it also helps him get over hump day. I like the commercial too. It definitely makes me grin and instantly puts me in a good mood (how could a talking camel…

Keep Reading