This past week I was asked several times how to become a motivational speaker and/or business speaker. My answer raised eyebrows because what separates wannabe motivational speakers from professionals isn’t what you might think. It’s not talent. It’s not your message. It’s not even ambition. The key to becoming a motivational and/or business speaker is to get out of your head and take action. That’s it!
If you’ve been thinking about being a speaker or trainer but haven’t taken any real action, here’s a framework you can use to get out of your head and start moving forward.
How to Become a Motivational Speaker — It’s Not What You Think
Clearly Define Your Success. What does success as a motivational speaker or trainer look like to you? Some people focus on impact. Others believe it’s primarily about income. Could your success embrace both?
- IMPACT: Successful speakers deliver more than solid content. They are agents of transformation.
- INCOME: A lot of wannabe speakers say they’re not concerned about the money; they just want to make an impact. Yet if you’re not getting booked, it’s pretty hard to have an impact.
Envision Your Success Forward. Most wannabe speakers have plenty of ideas about their presentations. So get out of your head about your programs and get a clear picture of what you want your business to look like 3-to-5 years from now. What industries do you want to speak in? Who will be in your audience? What meeting planners will hire you? Bottom line, get in your head about where you want your business to go.
Aim Your Success Forward. This is where you really gain momentum. Yet this is also where many speakers get stuck. They stay in their head trying to determine who to reach out to, how to best reach out to these people, how to package their services, and how to set fees. Don’t get stuck in your head. Get moving instead! And the best way to get moving is to invest in yourself. Find the best speaker training possible. Not training that focuses exclusively on how to speak, but training that focuses on how to start, build, and grow your speaking business. Nothing will get you out of your head and moving faster than solid, step-by-step, systematic speaker training.
Speak Your Success Forward. Once you know the right steps to follow, work your system and your system will work for you!
As you can see, becoming a motivational speaker isn’t primarily about talent, message, or ambition. The key to how to become a motivational speaker is to get out of your head and take action. That’s what makes the difference.
Question: How are you stuck in your head when it comes to taking action?