Often the best approach to learning something new is to figure out what not to do first so you can avoid making critical mistakes. And if you're really smart, you'll figure out what not to do by learning from someone else's mistakes instead of making those mistakes yourself. When you're learning how to get booked and paid to speak, the same principle applies.
I lead a Coaching and Mastermind Community called the Paid to Speak Accelerator. During our weekly session, we focus a lot on the business of speaking—how to book paid speaking engagements whether you are a keynote speaker, a trainer, or a group facilitator. Part of our speaker training includes what not to do as a speaker…what not to do when you are on stage and what not to do in marketing your speaking services.
Are you interested in getting paid to speak? Perhaps to want to speak full-time, part-time, or even add speaking to your existing business. If so, below are 3 speaking tips on what NOT to do which we talk about often in the Paid to Speak Accelerator community.
3 Mistakes Motivational Speakers Make
The It's Not You, It's Me Mistake. Remember George Constanza's It's Not You, It's Me breakout routine on Seinfeld? Many speakers make the same sort of mistake. They focus on themselves instead of their prospective clients and audiences. Their websites focus on me. Their presentations focus on me. Their marketing focuses on me. It's me, me, me! Instead, everything should focus on YOU. The needs and wants of your meeting planners. The needs and wants of your audience members. It's about YOU, not me.
The It's Gotta Be Perfect Mistake. Tons of wannabe speakers get stuck here. They try to make their keynote perfect before delivering it to a live audience. Yet part of perfecting your keynote is figuring out what works and what doesn't work with a live audience. If you want to be a successful professional speaker, you have to find ways to deliver your presentation to live audiences as often as possible and as early on in the development process as possible. During the speaker training we do at the Paid to Speak Conference, we teach a speaking tip called Speak For Free But Never Speak For Free that will help you find ways to deliver your keynote to live audiences early on in the development process so that you can avoid this costly mistake.
The I'm Bugging You Mistake. How often do you have to add value for prospective customers before they hire you as a speaker? How many times do you have to serve them before they decide to work with you? Once? twice? Three times? A major mistake many speakers make is giving up on their marketing efforts too soon. Another speaking tip we teach at the conference is Revolving Door marketing. It's actually not a speaking tip – it's a complete marketing system for speakers that helps you consistently reach out and serve meeting planners before asking them to hire you.
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