I had the privilege of presenting at Dan Miller’s Write To The Bank Conference today. It was a huge honor and a lot of fun!

I get to be on the same stage with Dan Miller several times each year.  I love sharing the stage with Dan for a ton of reasons, but probably the #1 reason is because each time I hang out with him, I learn something new.  Today was no exception.

What did I learn?

A new way to sing E-I-E-I-O.

The way Dan keeps his content fresh and creative—whether it’s his blog, newsletter, podcast, or speech—is by singing the E-I-E-I-O line from the Old McDonald song.  This song reminds him to keep his content:

  • Entertaining
  • Informational
  • Educational
  • Inspirational
  • Outrageous

So the lesson for the day is:

The more E-I-E-I-O elements I can put into my content,
the more my content will sing!

Pretty cool, huh?