How to Find Your Passion – Interview with Jeff Long

jeff-long-bJeff Long owns two companies — True Focus Media and Website Training Hub. He enjoys helping companies use web design, video, media, and technology to improve their marketing vision and financial goals. Jeff has worked with companies both nationally and globally, as well as non-profits.

Jeff not only helps companies create their websites, he also teaches them how to design their own websites, even if they’re not web savvy. Jeff likes teaching individuals how to earn more money by taping into their dreams, passions, and desires.

photo credit: Jeff Long


If you boiled life down to one philosophy that brings meaning and adds value to your life no matter what circumstances you face, what is that philosophy for you?

One of my missions in life is to help others. I’ve found true delight in this. It’s my main goal in marriage, with my kids, in serving my clients, and even in interacting with others around me.

What are one or two keys to success for you? 

The principle of planting and reaping has caused my business to experience huge success. I continually plant good “seeds” through various strategies, whether through social media, blogging, video, in-person meetings, networking, or attending conferences. Rarely can I guarantee the success of which strategies will grow and flourish, but the more seeds I plant, the more likely I’ll see some grow and thrive.

What is one of the biggest mistakes you’ve made and what did you learn from it?

When I first started out in business, I didn’t network online or in-person. As a result, my phone didn’t ring nearly as much as I had hoped. I quickly learned in order to get business, I first had to get to know people, build trust, and form relationships.

What is your best advice for people who want to SHOW UP AND SHINE? In other words, what would you say to help people live into their bigger story?

The best way to show up and shine is to find your passion. Kent has written a lot on how to find your passion, so I won’t get into all those details. But I will say, if do what you are passionate about, then work won’t seem like work at all.

Additionally, you have to go a step further if you want to live your bigger story. You have to “begin with the end in mind.” Know where you want to go and start moving in that direction. It’s easier to steer (or adjust) a moving object than one that’s standing still. So get moving and adjust as you go!


Question: What ideas from Jeff stuck out the most to you? Why?


  • Jeff Long

    Thanks for interviewing me Kent! I love sharing how I’ve been in business for myself for over a decade. It’s been an awesome ride and I can’t wait for the next decade.

    • Kent Julian

      My privilege. Thanks for sharing!

  • Cam

    Great interview Jeff and Kent.

    The things that stand out the most to me are the “get out and network” (something I need to do more of), and it is easier to steer a moving object than one that is standing still.

    Great wok Jeff and keep the interviews coming Kent!


    • Kent Julian

      Moving object line is golden!

  • Zechariah Newman

    Great answers Jeff. Networking is an area I’m trying to improve on.

  • kimanzi constable

    Answers Jeff.

  • Marcus

    Another insighful interview. Sowing now to reap later is what stuck with me. I believe without sowing good seeds, its impossible to reap good fruits. Thanks for sharing this interview with us.

    • Kent Julian

      Great inisght, Marcus!

    • Kent Julian

      Marcus…would love to include you in one of these interviews. Interested?

      • Marcus

        Yes, let me know the details. Thank you.

  • A. Clark Gaither, MD

    I love the thought, “It’s easier to steer (or adjust) a moving object than one that’s standing still. That is so true. To adjust one’s course you must know “how you are currently moving” before you can make a proper adjustment. In that way, it is much easier to prevent an over-correction, something that is easy to do from a standing start. Well said Jeff.

  • Lincoln Parks

    Has to be the biblical concept of Planting, or sowing and reaping. I just recently blogged about this very same topic and I know that Jeff hit it square on the head with this.

    • Kent Julian

      Lincoln…feel free to share the link to your related post. Would love to see it!

  • Micki

    Planting and reaping. Also, we need to trust that we will reap what we sow. Sometimes, it seems like there is no great harvest that comes, but, if we trust, eventually we will reap a great harvest! Thanks for the interview, Kent!

    • Kent Julian

      So true, Micki. Stick-to-it-tiveness is often 80 percent of the battle :)

  • Jevonnah Ellison

    I recently worked with Jeff for one of my success programs, The Millionaire Clarity Pack. Not only did he do an excellent job, but was consistent, kind and professional throughout video production. Working with someone who loves what they do makes all the difference.